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                    深度评论 ‖ 陈少峰:互联网文化产业盈利模式:轮转消费、频道组合

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                    从今年年初开始,由北京大学文化产业研究院副院长陈少峰教授发起的“峰火文创论坛”在很多个城市连续举行。该论坛以研究产业变动、发展趋势、文化企业经营管理和商业模式创新为重点,旨在产学研一体,加深文化产业领域内政府、企业和学界之间的交流,促进文化产业整体蓬勃发展。

                    JINRI,CHENSHAOFENGJIAOSHOUJIESHOUGUANGZHOUWENHUACHANYEGONGZHONGHAODUJIAZHUANFANG。

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                    斗牛平台WEN:GUOJIADE“SHISANWUGUIHUA”ZHENGSHIBAWENHUACHANYEZUOWEIGUOMINJINGJIDEYIGEZHIZHUCHANYE,ZHEIDUIYUWENHUACHANYELAISHUOSHIZHONGDALIHAOXIAOXI,NIZENMEKANXIANZAIWENHUACHANYECHUANGXINYURONGHEDEXIANZHUANG?

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                    WOXIANZAITICHULIANGGEGAINIAN,YIGESHILUNZHUANXIAOFEI,YIGESHIPINDAOZUHE,ZHEIGESHIWEILAIWOMENXIANXIAHUODONGDEYIGEJIEKOUHUOZHESHUOMOUZHONGMOSHI。DAJIAKENENGDOURENWEIHULIANWANGJIUSHIITGONGSI,DANSHIJISHUDIEDAIZHIHOU,RENDESIWEIFANGSHIYEYAOGENZHEDIEDAI,JINJINSHIZAITONGGUODIANSHANGMAISHANGPIN,SHIBUGOUDE,NIHAISHICHUANTONGDESHANGYEMOSHI,ZHISHIGONGJUBIANHUALE;HULIANWANGSIWEISHIZUOSHUJU、ZUOPINGTAI。WOMENXIANZAIZHUANQIANDEDOUBUSHIKAOIT,WOMENXIANZAIZHUANQIANDESHIYAOBAITJISHUHEYINGYONGJIEHEQILAI,RONGRURENMENDESHENGHUOFANGSHI。

                    WEN:WENHUACHANYECHUANGXINYURONGHERUHEGENGHAODIWENHESHICHANGXUQIU?

                    斗牛平台CHENSHAOFENG:WOJUEDEWOMENJINTIANYINGGAIBAWENHUAJIANSHEYUWENHUACHANYEDEGAINIANFENKAILIJIE。WOMENDEWENHUAJIANSHEBUNENGSHOUSHANGYEDEYINGXIANG,SHUOTACHENGZAIZHEGUOJIADEWENHUARUANSHILIYEHAO,JITUOZHEZHONGHUAMINZUDEJINGQISHENYEHAO,YAOQUJIANSHECHENGSHIWENHUA、DOUNIUPINGTAI、SHEQUWENHUA、GONGMINWENHUA、ZHIYEDAODE……ZHEIXIEDONGXIBUSHOUCHANYEYINGXIANG。WENHUACHANYEZESHILIYONGLEMOUXIEWENHUA、YULEDEYUANSU,JINXINGSHANGYEDELIYONG,YITIYANDEYANGUANGLAIXIAOFEI。TABENSHENJIUSHIYONGSHANGYEDEYANGUANGLAIKANDAIZHEIGESHIQING,DANGRANTAHAISHIYOUYIDINGDEWENHUALICHANG。

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                    WEN:GUOCHANDIANYINGYEDEZHUYAOWENTIZAINALI?

                    斗牛平台CHENSHAOFENG:XIANZAIGUOCHANDIANYINGGONGSILIRUNBUDAOHAOLAIWUDESHIWUFENZHIYI,ZUIDADEWENTISHIGUODUYILAIPIAOFANG,RANERYIZESHISHICHANGTAIXIAO,MEIYOUGUOWAISHICHANG,ZAIYIGESHIMEIYOUSHOUQUANDENGQITASHOUDUAN。SHICHANGBUJIANKANG,ZHUANDEQIANBUDUO,ZHIZUODECHANPINYEBUJINGLIANG。

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                    YIQIANDAJIADOUSHIZHENGXIANGKANWENTI,BIRUSHUOZAIWANGLUOSHIDAIZENMERANGCHUANTONGXIQUGENGHAODEFAZHAN,DANSHIWOJUEDEYINGGAIYONGCHUANGYIDEYANGUANGFANXIANGSIKAOCHUANTONGWENHUA,XIANKANKANSHICHANGSHANGYOUMEIYOUZHEIZHONGXUQIU。RUGUOYOU,JIUKEYIZHESHOUJINXINGCHANYEKAIFA,RUGUOMEIYOU,JIUYAOSHENZHONG。

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                    CAIXIE:JIZHE BAILAN FENGYU

                    BIANJI:ZHAOGE

                     
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